Why is the world's brand of Chinese garment industry so little?

China in the world as a huge influence on the country, the world peace and development play an important role. However, and the strange thing is, the vast majority of Chinese products are cheap goods, a lot of cheap products are behind the label made in china. What does this show? This shows that Chinese products are very common, it seems that China is taking the cheap route thin pin. Saying China's electrical appliances, in addition to Haier, like many of which are produced in Japan, as well as computers, are proprietary technology in their hands, the profit we can get just a little bit, and the proportion of technology simply can not par.

Also on the market, many of the Chinese market are foreign luxury jewelry brand, not famous Chinese brand clothing. China's clothing market is the majority, but we can see that China's apparel brands are the only people in China are said to know, to foreign countries, we did not know the brand. What are the advantages of having a foreign brand? The most important point should be well-known. Many foreign brands are well-known, although not all of them have to buy, but high-profile. Although many foreign brands on the market are made in China, but because it is a brand, you can either have a significant increase in people's minds in the price. China's garment industry since the reform and opening up, and become prosperous, some of China's garment industry has created his own brand, but still not enough. Clothing brand is to go through the time of refinement, is the result of people's choices, therefore, to create brand worldwide, there is a great distance between China's garment industry to go. Perhaps because of the quality, but also perhaps because of market demand, or is it because people's herd mentality, China's garment industry in the brand of the road long way to go.

Each brand clothing production, not casually can produce. Only like this world famous Prato textile processing base too much clothing brand was born. The reason why China does not have its own position in the world market brand, and clothing factory positioning and strategy related. To create their own clothing brand, you need the right brand positioning is to grasp their own marketing in their own hands. Chinese clothing factory into the world is no reason why the scope, because China's garment factory not really comprehend the meaning of the brand. At each step, so that people do not really recognized level. Perhaps quality is important to build the brand of a key, but not to say that as long as the quality can be.

Brand, need to have their own characteristics, to do that you do not have, you have my priorities. Every step forward on the road, and can become a thought of what to buy a certain brand will think the point of this future, in the distance calling.